Branded photo booth - CATIT PLAYGROUND YORK

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Case Study: Branded Photo Booth CATIT Playground Pop up Shop 

Overview: 

The Hagen Group, officially known as Rolf C. Hagen Inc., is one of the world’s largest privately-owned manufacturers and distributors of pet supplies including CATIT. The Hagen group developed a pop up shop / cat playground and sought to create a memorable experience for attendees at the unique event. They decided to incorporate a branded photo booth to engage guests and create shareable content across social media platforms. 

Objective: 

The primary goal of the branded photo booth was to: 

1. Increase brand awareness through user-generated content on social media. 

2. Provide event attendees with a fun and interactive experience. 

3. Create lasting, shareable memories associated with the CATIT brand. 

4. Collect valuable user data such as email addresses for future marketing efforts. 

Strategy: 

The Hagen group partnered with a professional photo booth company, Mirra Mirra to create a customised photo booth experience with the following features: 

• Branded Backdrop: A custom backdrop that featured the CATIT logo and York (where the event was being held) skyline. 

• Customized Props: Digital props relating to the brand, including cat food bowls, bows, speech bubbles with product features, and other cat themed items. 

• Instant Sharing Options: Attendees could instantly share their photos on social media via email or text, complete with a branded frame and hashtag. 

• Data Capture: Users provided their contact information in exchange for a printed copy of the photo. 

Implementation: 

The branded photo booth was set up at close to the event payment point. Staff encouraged attendees to engage with the booth, with physical cat headbands and masks to entice users to have some fun! The booth operated throughout the event and was promoted on social media. 

 

 

Results: 

1. Social Media Reach: Within 24 hours of the event, over 80 photos were shared on social media platforms, reaching approximately 10,000 people. 

2. Brand Engagement: Attendees interacted with the photo booth for an average of 3 minutes, increasing engagement and awareness of the CATIT brand. 

3. User Data Collection: Over 100 email addresses were collected, providing valuable leads for future marketing campaigns. 

 

Challenges: 

• Location and signage: The flow of customers into the store and lack of signage meant that unless visitors were approached, they could easily have missed the opportunity of using the photo booth. In the future we would ensure there is signage and more consultation over where the photo booth is positioned for maximum usage and exposure. 

• Event Flow: At peak times, lines at the photo booth became long, causing some frustration. 

• Social Media sharing: Next time we will implement an incentive / competition to encourage social media sharing for further reach 

Conclusion: 

The branded photo booth was a successful addition to THE CATIT PLAYGROUND YORK. It effectively increased brand visibility on social media, engaged attendees, and provided valuable marketing data. Moving forward, The Hagen Groups would include branded photo booths at more of their events to continue boosting their brand presence and enhancing customer experience. 

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This case study highlights how branded photo booths can create fun, interactive, and measurable marketing experiences for companies.